SAN DIEGO, April 22, 2012 – Just when you thought you’d gotten a handle on social media by getting on Facebook and maybe giving Twitter a try, along comes Pinterest. It is the fastest growing social media website in Internet history. Yes, even faster than Facebook.
If you haven’t heard of Pinterest, it might be because you’re male, or over 40. Pinterest’s users are overwhelmingly women under 40, although men and older users are starting to catch up. It was launched quietly in March 2010, but really started taking off in the last year.