MainStreet America® is a year-round showcase of homes where people will be inspired, informed and empowered to build or remodel their home. Positioned as a truly innovative concept in shopping for new homes and related services, MainStreet America® premiers this Fall as the only venue of its kind in the country with dining, retail, entertainment and educational opportunities added to the blend of activities. Opening at a time of national economic uncertainty, MainStreet America® is located in Houston, Texas, one of the nation’s healthiest housing markets, a leader in job growth and rising consumer confidence. That makes Houston perhaps the perfect locale for unveiling a new beacon of hope symbolic of the promise that the American dream is alive and well.
There is a new destination on the horizon for consumers in the greater Houston area who are eager to experience a new and unique way of shopping for new homes, home products, and home services. Situated on a 14-acre site just south of The Woodlands on Interstate 45 is MainStreet America® (MSA), a multi-million dollar home product theme park. This innovative shopping venue can best be described as an inspiring world of discovery built around empowering educational technology and the home. MainStreet America® will be a powerful influence on consumer spending and will soon redefine how people shop for home products and services.
MSA is the culmination of years of study and research by owners Michael and Barbara Feigin. “MainStreet America® will be open year-round, seven days a week – the only perpetual showcase of homes of its kind in the country,” says founder/CEO, Michael Feigin. “But it’s more than a showcase of new homes … it’s an educational, shopping and entertainment destination centered on the home.” Twelve dynamic model homes, along with a two-story, 45,000 square foot Guest Center have been under construction for the past 15 months and are now slated for opening early November. From Old World Mediterranean to Contemporary Modern, the Park will feature a wide range of architectural styles, interior décor and square footages. In addition, each home is designed to operate as a retail furniture showroom. For the first time, consumers will be able shop for home furnishings within the full context of a completely decorated and functional home.
Visitors to MainStreet America® will begin their experience at the Guest Center where they can engage in a number of activities. From there they can embark on a self-guided tour of each showcase home, participate in a how-to workshop, or enjoy one of the many planned family and seasonal events. While in the Park, visitors can also access a complete list of home services — all under one roof. On site is a custom home builder, a full-service remodeling company, a mortgage company, interior design studio and a residential architectural firm. “One of the unique highlights of the park is that guests can access instant information on desired products in each showcase home through their use of our specially designed, hand-held Technological Education Device we call TED,” states Feigin. “The TED experience can best be described as online browsing combined with in-store shopping – taken to a whole new level.” Utilizing the latest in scanning technology, the TED device will allow users to wave over a programmed product tag to initiate audio and/or visual feedback. If you’re interested in a specific brick exterior, swimming pool accessory, surround sound system component, kitchen appliance, or even the radiant barrier found inside an attic – TED will access its brand name, list of features, provide buying information and create a virtual shopping list.